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January 18, 2007

Larger Resolution And Design Options

As display resolution changes, so does website design.

The trend toward 1024 and 1280 resolutions means more than you might think. When designing for 800×600 we typically keep “important” items such as navigation, news scrollers, images, key text, etc. above 400px. We call this the ‘fold line’. This term is more commonly used by Newspapers to determine placement for news stories. Newspapers put their best stories in the upper half of the page ( or above the “fold”). A website design concept with an overall height of 700px high means navigation and key elements should be in the top 400 pixels to make sure people browsing at 800×600 resolution view the content without having to scroll down. But, if the accepted standard shifts from 800×600 to 1024×768, your “fold-line” moves down and you have more of that non-scrollable real estate to devote to key web elements. If the trend shifts towards 1280, as the graph suggests, you have even more.


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Larger resolutions mean more advertising, marketing and design options.

Posted on January 18, 2007 11:49 PM by Websit85.
Filed in Firefox under website design.
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