Firefox

Tools like Ruby on Rails reduce the cost of getting into the market.

What if instead of the classic scenario of a small group of founding programmers starting up a company, and then looking for money, the investors themselves get into the game directly? The costs of bootstrapping a web company have been drastically reduced – to the point where almost any cash strapped student can do it nowadays. This is of course based on cheap hardware and web hosting hosting, simplified programming languages and tools like Ruby on Rails and most importantly the maturing market where 55% of the US has broadband access and more and more people are figuring it out what to do with it.

Related Products: Visit our store

Read more from this blogger: Incubator 2.0