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I hadn't heard of Seth Goldstein's latest venture, the AJAX-based ROOT.

ROOT is fascinating. ROOT is creating a vault and a market for your attention metadata. Get some context from CEO Seth Goldstein’s talk at ETech. The interface looks like Ajax-y Bloomberg, which shouldn’t be surprising. Goldstein’s blog tagline says it all: “Somewhere between Wall Street and Madison Avenue lies the future of both.” ROOT is Madison Avenue meets Wall Street via Silicon Valley. There are plans to capture attention metadata from websites to videos to music to, well, just about anything that can leave behind metadata breadcrumbs. That data is yours to be stored in /Vault and can be “sold” via /Market. That’s when it all gets fuzzy to me.

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