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September 25, 2005

Eye Tracking

Good info on eye movements and website design.

Other key elements in website design such as font size, navigation, page length are explored in this report. An interesting finding is that a smaller type face encouraged focused reading. Larger type face on the other hand promoted scanning. Short paragraphs are looked at for greater periods than longer paragraphs. The report suggests that “longer paragraph format seems to discourage viewing.” Also a one column format was viewed more. This study also found more eye fixations and longer viewing with right-column navigation than left.


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Posted on September 25, 2005 05:52 PM by Websit85.
Filed in Firefox under website design.
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